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Beauty enthusiasts are stressing over ongoing hair shedding and brittle tresses.
February 25, 2025
By: Lianna Albrizio
Associate Editor
Dead hair? The horror! Brittle hair is plaguing beauty enthusiasts who are also increasingly worried about hair shedding leading to balding. The phenomenon, called “dead hair,” is a fast-growing hair concern in the US along with high porosity hair, per New York City-based beauty trend tracker Spate’s Popularity Index. Dead Hair Dead hair is a trend that has grown +239.2% year over year, with TikTok owning 83.5% of the popularity share. On TikTok alone, searches for dead hair have ris...
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